The launch of the Proton S70 has generated a great deal of excitement in the Malaysian automotive market. As one of Proton’s newest additions to its sedan lineup, the S70 blends modern features, a sleek design, and competitive pricing. But with the Malaysian market becoming increasingly crowded with both local and international brands, many potential buyers are asking: Is the Proton S70 worth its price in Malaysia?
Overview of the Proton S70
The Proton S70 is positioned as a compact sedan, aiming to compete with established models from Honda, Toyota, and Mazda. It is developed in collaboration with Geely, which has brought in advanced technology and design cues borrowed from the popular Emgrand. With a bold front grille, LED headlamps, and a refined profile, the S70 looks far more premium than one might expect from a local brand.
Proton S70 Price in Malaysia
One of the biggest talking points is, of course, the Proton S70 price in Malaysia. The starting price ranges from RM73,800 to RM94,800 depending on the variant chosen — Executive, Premium, or Flagship. This pricing places the S70 squarely within reach of middle-income buyers looking for value without compromising on style or functionality.
Compared to other models in its class, this price point is highly competitive. For example, vehicles like the Honda City or Toyota Vios tend to start at slightly higher prices when equipped with similar features. Proton is clearly aiming to provide better value for money with the S70.
What Do You Get for the Price?
Buyers of the S70 will be pleased with the range of features offered. Even the base variant comes with keyless entry, push-start ignition, an 8-inch infotainment system, and advanced safety features like stability control and multiple airbags. Higher variants offer even more, such as a 10.25-inch infotainment screen, 360-degree camera, and advanced driver assistance systems (ADAS), which includes lane keep assist and autonomous emergency braking.
Interior-wise, the Proton S70 offers a spacious cabin with a clean, modern dashboard layout. Quality materials and good ergonomics make it a pleasant place to be, especially during long drives or in heavy traffic.
Fuel Efficiency and Performance
Equipped with a 1.5L turbocharged engine mated to a dual-clutch transmission, the S70 provides an engaging drive while maintaining reasonable fuel economy. On average, it delivers around 6.5 to 7 liters per 100km, depending on driving conditions. This makes it a solid choice for both city and highway use.
Final Thoughts
When it comes to affordability, features, and design, the Proton S70 price in Malaysia makes it a compelling choice for many Malaysians. It successfully blends modern looks with practical performance, and the price is certainly attractive when compared with other sedans in the market. For buyers looking for a capable, stylish, and value-packed sedan, the S70 is definitely worth considering.